bomb pop: bomb pop extremes

For the Bomb Pop Extremes campaign with GALE Partners and Jelly Animation, we produced a series of live-action videos to introduce three bold new flavors. These videos, paired with vibrant animations from Jelly, set the tone for the campaign, blending digital creativity with real-world fun. This campaign ran across OOH, In store Retail, Social and on Digital networks.

Building on the excitement generated by the videos, we brought the animated world to life through a multi-sensory pop-up at American Dream Mall. The experience featured nine custom-designed sets inspired by the new flavors, where guests could explore whimsical spaces while enjoying Bomb Pop ice pops. This seamless integration of video, animation, and in-person activation made for an unforgettable, immersive experience aimed at engaging a teen audience.

From a giant blue raspberry chair to a boombox sofa, every element was custom designed to immerse visitors in the vibrant Bomb Pop world. Paired with atmospheric audio—like howling wind and crackling fire—each set felt like stepping straight into the video. To extend the experience beyond the event, we installed Photo Booths at each station, where participants could snap photos and gifs with custom graphic overlays and hashtag suggestions. These photos were instantly emailed, allowing attendees to share their adventure online and amplify the campaign's reach through social media.